COURSE INTRODUCTION AND APPLICATION INFORMATION

media.comm.ieu.edu.tr

Course Name

Code	Semester	Theory (hour/week)	Application/Lab (hour/week)	Local Credits	ECTS
	Fall/Spring

Prerequisites	None
Course Language
Course Type	Elective
Course Level	-
Mode of Delivery	-
Teaching Methods and Techniques of the Course	Discussion Case Study Q&A
Course Coordinator	-
Course Lecturer(s)	-
Assistant(s)	-

Course Objectives
Learning Outcomes	The students who succeeded in this course; why political communication is central to the democratic potential of the media complex relationships among public relations, advertising, public sphere and the media the interrelation of media and public service contemporary concerns about the domination of media in politics pivot around the likely existence of a mediated public sphere
Course Description

Course Category	Core Courses
	Major Area Courses
	Supportive Courses
	Media and Managment Skills Courses
	Transferable Skill Courses

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week	Subjects	Required Materials
1	Introduction to course and expectations
2	What is Political Communication?	Brian McNair. 1995. An Introduction to Political Communication, London: Routledge. Pp. 13, 3/15, 27/42.
3	PR and Public Opinion	Kevin Moloney. 2000. Rethinking Public Relations: PR Propoganda and Democracy. London and New York: Routledge. Pp. 15/26.
4	The Media, Markets and the Public Sphere	David Croteau and William Hoynes. “Media, Markets, and the Public Sphere,” in The Business of Media: Corporate Media and the Public Interest, pp. 13/38.
5	Advertising and Political Campaigns	Judith Trent and Robert Friedenberg. 2008. Political Campaign Communication: Principles and Practices, 6th edition. Lanham, MD. Rowman and Littlefield,. Pp. 320/358.
6	Political Advertising and Turkish Politics	Guest Speaker: Özgür Seçim
7	Midterm
8	Political Talks and Persuasion	Arno, Andrew. 1985. Impressive Speeches and Persuasive Talk: Traditional Patterns of Political Communication in Fiji’s Lau Group from the Perspective of Pacific Ideal Types, Oceania 56:2.
9	Ethnography of Political Communication	Dorsey, Margaret. 2006. Pachangas: Borderlands Music, U.S. Politics and Transnational Marketing. Austin: University of Texas Press. Pp. 1/20; 168/192.
10	Rethinking the Political Campaigns	Guest Speaker
11	Identity, Politics and Political Communication	Louw, E. (2005), The Media and Political Process, London: Sage. Pp.93/117.
12	The New Media and Public Opinion	Louw, E. (2005), The Media and Political Process, London: Sage. Pp.118/140.
13	Review of the Semester
14	Review of the Semester
15	Semester Evaluation
16	Review of the Semester

Course Notes/Textbooks

Reading Materials: book chapters and articles, powerpoint presentations, case studies

Suggested Readings/Materials

Students will be given the opportunity to present their research to the rest of the class during the final three weeks of class. This inclass presentation should be approximately 5 minutes in length and allow for a further 2 minutes of Questions and Answers. A more detailed explanation will be offered in preparation for this assignment. Students will write an analytic research paper. Their analysis should focus on one of the parameters discussed in this class such as media ownership, public interest, market forces, and/or the exclusive or inclusive experience of the public sphere(s). One comprehensive inclass midterm and one final exam: The exams will consist of two sections: short answers, and a longer essay that synthesizes the concepts we have been learning during the semester. The exam format and subject matter will be discussed in more detail during the semester.

EVALUATION SYSTEM

Semester Activities	Number	Weigthing
Participation	1	10
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments	1	25
Presentation / Jury
Project
Seminar / Workshop
Oral Exam
Midterm	1	25
Final Exam	1	40
Total

Weighting of Semester Activities on the Final Grade
Weighting of End-of-Semester Activities on the Final Grade
Total

ECTS / WORKLOAD TABLE

Semester Activities	Number	Duration (Hours)	Workload
Course Hours (Including exam week: 16 x total hours)	16	3	48
Laboratory / Application Hours (Including exam week: 16 x total hours)	16
Study Hours Out of Class	16	3
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments	1
Presentation / Jury	1	6
Project		27
Seminar / Workshop
Oral Exam
Midterms	1	12
Final Exams	1
		Total	114

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#	Program Competencies/Outcomes	* Contribution Level
#	Program Competencies/Outcomes	1	2	3	4	5
1	To be able to critically discuss and interpret the theories, concepts and ideas that form the basis of media and communication discipline.
2	To have the fundamental knowledge and ability to use the technical equipment and software programs required by the mediaproduction process.
3	To be able to use the acquired theoretical knowledge in practice.
4	To be able to critically interpret theoretical debates concerning the relations between the forms, agents, and factors that play a role in the field of media and communication.
5	To be able to critically discuss and draw on theories, concepts and ideas that form the basis of other disciplines complementing the field of media and communication studies.
6	To be informed about national, regional, and global issues and problems; to be able to generate problemsolving methods depending on the quality of evidence and research, and to acquire the ability to report those methods to the public.
7	To be able to gather, scrutinize and use with scientific methods the necessary data to for the processes of production and distribution.			X
8	To be able to use and develop the acquired knowledge and skills in a lifelong process towards personal and social goals.
9	To be able to follow developments in new technologies of media and communication, as well as new methods of production, new media industries, and new theories; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale,” Level B1)
10	To be able to use a second foreign language at the intermediate level.
11	To be able to use computer software required by the discipline and to possess advancedlevel computing and IT skills. (“European Computer Driving Licence”, Advanced Level)

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest